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How to Craft Content for the Healthy Male Audience

The healthy male is a busy man. He’s balancing work, regular gym visits, healthy cooking, and an active social life all at once. He doesn’t spend a lot of time staring at screens, so when he does, you don’t have too much time to grab his attention.

Writing your content with the healthy male in mind can seem daunting. It’s easy to flourish your writing with interesting statistics, links, and personable writing, but these don’t always appeal to the average male.

There are a few tips and tricks, though, that can help you engage even the toughest of readers. Keep reading to learn how to craft content for the healthy male audience.

Creating Content For The Healthy Male

Write Authoritatively

Studies show that women speak differently than men. Women tend to use apologetic language. They use terms like “I just…” and “I’m no expert, but…” out of an inexplicable need to apologize and take up as little space as possible.

You won’t often catch a male with an issue about sending his salad back at a restaurant if it’s too heavily dressed. Men tend to own their authority more proudly than women, and they respond to similarly to language targeted at them.

Written copy from different gender perspectives are so different, there’s even a Chrome app in development that will locate and remove apologetic language from women’s emails.

Note the authoritative voice in this article. The tone of the writing makes the reader sit up and pay attention. That’s the goal when writing for men.

Write proudly, avoid apologetic language, and assert your claims strongly. This is the language that men use and respond to in their everyday lives. Simplifying your language to remove excess fluff can help you reach this goal.

Simplify

Authoritative language is normal language with the fat trimmed. Men aren’t simple- they’re just not as talkative as women. Generally, they prefer to operate inside their minds, saying only what’s necessary, while women prefer to think out loud.

Consider this function when writing copy for men. Cutting your language down to the bare bones is best for men’s language processing. Check out this article on men’s gym wear- note the simplicity and directness of the language.

When writing, you might try inserting a target URL into your content more directly, for instance, rather than naturally and organically.

For example: say you’re writing content for a target audience of a healthy male about health supplements. You want to include a section about TextX Core, a men’s testosterone booster. Instead of sneaking a link into a well-crafted paragraph, you could write it simply and directly, like so:

“Let’s cut to the chase. Is TestX Core safe?

After learning a little about the product, men want their questions answered. A direct and straightforward link will appeal to men’s desires for simple, concise, and helpful copy.

Are You Hitting The Healthy Male Target Audience?

If your inbound marketing skills need some touching up, sign up– it’s free! We have over 23,000 professional writers to help reach your target audience and tons of tips and tricks on our blog.

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How to Choose the Perfect Kitchen Island

It is finally time to get rid of your hideous nineties wallpaper and rip out the linoleum floors you’ve hated since the day you moved in. You have been waiting so long for this moment. Now is the time you will finally get the kitchen island you deserve.

As the focal point of the room, the island will have a huge impact on your space. You will need to consider your choice carefully, taking into mind the size and materials that make the most sense in your kitchen.

When you are choosing an island there are several important factors to think about. Keep reading to learn what you need to know so you can choose the perfect kitchen island.

Deciding What You Need in a Kitchen Island

The first factor to consider is whether or not there will be children using the space. An island can make an excellent place to do homework. You could be right across the room cooking dinner, easily able to answer any questions your youngster might have.

If there will be children you should consider adding some sort of bar to allow them to sit at the island comfortably.

Height Of Kitchen Island

The most important factor related to your island will be its height. You will want to consider the height of your children, but also know that they will grow. Unless you need a handicap accessible kitchen, you should purchase an island of the average size, 36 inches.

If you are going to have people sitting at your island, you will want to make things a little bit taller. Note that it is recommended to select barstools at the same time as your island if you plan to have them. It can be difficult to find the style you like in the right size after the fact.

If you want to check to make sure your island is the perfect height visit a kitchen showroom Sacramento. By seeing the options in person you will have a better idea of what you want to buy for your home.

Wood Or Metal

Based on whether you choose a wood or metal look, you will give your kitchen a drastically different feel.

Metal is very easy to clean and can give your kitchen an industrial and professional appearance. You may start asking all your friends to start calling you chef. It is a practical choice that if cared for will last you years to come.

Wood, on the other hand, needs to be treated in certain ways before you can clean it easily. You will want to decide whether you intend to use the surface as a cutting board before making your decision on treatments.

Considering Bacteria

If you do choose a wood surface you should recognize the fact that it could harbor bacteria easily if the coating is damaged. You will want to make sure you are purchasing a high-quality product to be sure your family’s health stays safe.

Additional Storage

When you redesign your kitchen you should try to maximize your storage space. An island is an opportunity for you to have customized cabinetry without having to really consider the layout of the room. You can make spaces for anything you want from little-hidden doors to in-island wine coolers.

Conclusion

If you are renovating your kitchen you should consider installing a kitchen island. There are a lot of options on the market, so make sure you consider what material will work best for your needs.

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WASHINGTON (Reuters) – U.S. President Donald Trump said on Saturday that he had called the top Senate Democrat to probe interest in working on a “great” healthcare bill to replace Obamacare, after his fellow Republicans’ failed attempts to roll back the law.

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“It is the commitment and impact [of the organization] that is the key concern.” —Alfred Sommer, Chair of the Jury, 2017 Lasker~Bloomberg Public Service Award

The mission of the Albert and Mary Lasker Foundation is to improve health by “accelerating support for medical research through recognition of research excellence, education and advocacy.” Each year, Lasker Awards are given to scientists that embody this mission. Organizations are also eligible for awards through the Lasker~Bloomberg Public Service Award that alternates years with the Lasker~Koshland Special Achievement Award in Medical Science.

 

Dr. Alfred Sommer; Johns Hopkins Bloomberg School of Public Health

This year’s recipient of the Public Service Award is Planned Parenthood Federation of America (PPFA), “for providing essential health services and reproductive care to millions of women for more than a century.” PPFA began in Brooklyn, New York, where in 1916 Margaret Sanger opened the first birth control clinic in the US; in 1942 the organization changed its name from The American Birth Control League to Planned Parenthood. To place the 2017 Lasker~Bloomberg Public Service Award in context, PLOS interviewed Chair of the Jury Alfred Sommer, University Distinguished Service Professor and Dean Emeritus, Johns Hopkins Bloomberg School of Public Health.

With this award, PPFA joins other collaborative efforts including Médecins Sans Frontières, Bill & Melinda Gates and the NIH Clinical Center as Lasker Public Service Awardees. Since recent previous awardees in this category were individuals, PLOS asked Sommer what does this say about how science and medicine work today, or about the efforts needed to impact human health. “The intent of the Public Service Award has always been recognition of contributions to expanding investments in biomedical/health research and advancing the public’s health,” he responds. “In recent years there has been slightly greater attention paid to the latter, and therefore to the individuals and institutions that have made a real difference.”

Sommer was circumspect and honest when asked to reflect on the timing of the committee’s decision process, in relation to political discourse in the US at that time over the proposal to replace the Affordable Care Act with a plan that would defund approximately 40% of Planned Parenthood’s annual budget. “The discussion is always free-wheeling, and every member is free to raise whatever perspectives they like,” he says. “I am not at liberty to discuss the actual vote, but I can say there was broad agreement with this year’s choice (as there usually is every year, once the discussion and votes are taken).” He continues that the Lasker Awards are “meant to recognize extraordinary achievements, and bring these achievements to the attention of the public. It was no different in this case.”

The origin story of Planned Parenthood is fascinating. While family planning may be the founding service, it’s likely the public doesn’t realize the breadth of services offered by the organization, from sex education programs that reach 1.5 million people annually to over 4 million tests and treatments to both men and women (in 2015 alone) for sexually transmitted infections. “The purpose of all Lasker Awards is to better inform the public about the individual, work, and organization that is being honored,” says Sommer. In recognizing PPFA, he continues, “we would hope that the public will have a better understanding of all the contributions to health made by PPFA.”

While publications and publicity are not a requirement for receipt of the Public Service Award, placing this type of information into the public domain helps to inform policy and to improve health outcomes. Among the PLOS journals, two articles have corresponding or contributing authors affiliated with PPFA. In the recent PLOS ONE article, “Parents’ views on sex education in schools: How much do Democrats and Republicans agree?” researchers from Planned Parenthood found that comprehensive sex education is supported by a vast majority of parents, both Democrats and Republicans.

In the PLOS Medicine article, “Comparison of Outcomes before and after Ohio’s Law Mandating Use of the FDA-Approved Protocol for Medication Abortion: A Retrospective Cohort Study” researchers followed outcomes of a law that took effect in 2011 requiring abortion providers to follow specific US Food and Drug Administration guidelines, created in 2000, when giving patients a combination of two drugs to induce abortion. Their findings, covered by The Guardian and Los Angeles Times, indicate that women experienced a higher rate of complications and were nearly three times more likely to require additional medical intervention after the law was implemented.

Some say that receiving a Lasker Award hints at prediction of a Nobel Prize. To put this attention to awards and prizes in context, it’s worth understanding the compelling origins and motivations of the Lasker Foundation directly from “The Lasker Legacy” video. After watching you might want to make your voice heard through suggested resources on the PLOS Stand Up for Science webpage. Work from individual scientists receiving this year’s Lasker Awards is described in a previous post.

 

Image Credit:

Centers for Disease Control and Prevention/Doug Jordan; Public Health Image Library

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Alfred Sommer is University Distinguished Service Professor and Gilman Scholar, Johns Hopkins University; Dean Emeritus and Professor of Epidemiology and International Health, Johns Hopkins Bloomberg School of Public Health; Professor of Ophthalmology, Johns Hopkins School of Medicine. He served as Dean of the Johns Hopkins Bloomberg School of Public Health from 1990-2005. Sommer is a member of both the National Academy of Science and the National Academy of Medicine, and chaired the Board (on which he still serves) of the Lasker Foundation from 2008-2014. His research interests include outcomes assessment, child survival, epidemiology of visual disorders, glaucoma, vitamin A deficiency, blindness prevention strategies, cost-benefit analysis, the growing interface between medicine and public health, and clinical guidelines. He is most widely known for and received the 1997 Lasker Clinical Medical Research Award for his work on Vitamin A therapy for preventing infections and blindness. Sommer served as Chair of the Jury for the 2017 Lasker~Bloomberg Public Service Award.

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WASHINGTON (Reuters) – U.S. Health and Human Services Secretary Tom Price resigned under pressure from President Donald Trump on Friday in an uproar over Price’s use of costly private charter planes for government business.

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Each year, the Albert and Mary Lasker Foundation recognizes research excellence with a set of three awards given for major advances in the “understanding, diagnosis, treatment, cure or prevention of human disease.” This year’s awards were given for Basic Medical Research, Clinical Medical Research and Public Service.

The Albert Lasker Basic Medical Research Award was given to Michael N. Hall for discovery of and investigations into “nutrient-activated TOR proteins and their central role in the metabolic control of cell growth.” TOR (Target of Rapamycin) is a highly conserved protein and a central regulator through its role as a nutrient sensor, coupling nutrient availability to protein synthesis and cell growth. A critical signaling protein, TOR forms multiprotein associations that function as distinct clusters, either as TORC1 (TOR Complex 1) or TORC2 (TOR Complex 2), depending upon those additional proteins. In their 2007 PLOS ONE article, Hall and colleagues identified novel TOR interacting proteins specific for each complex, investigating the role of phosphorylation and complex function for each. More recently, work from the Hall group published in PLOS Genetics demonstrated a role for TORC1 in bone formation and, in yeast cells, characterized the signaling state of the TORC1 complex with the use of antibody tools.

The Lasker~DeBakey Clinical Medical Research Award was jointly awarded to John Schiller and Douglas Lowy for their collaborative efforts, innovations and ”technological advances that enabled development of human papillomavirus (HPV) vaccines for prevention of cervical cancer and other tumors caused by human papillomaviruses.” Papillomavirus infection on the skin and mucous membranes of humans and animals can cause benign warts (papillomas) or malignancies, especially anogenital carcinomas, and in genetically predisposed or immunocompromised individuals can cause skin cancer. Development of safe and effective vaccines has potential to reduce the incidence of cervical cancer and other malignancies resulting from HPV.

Schiller and Lowry collaborated on three articles published with PLOS. In the early days of PLOS Pathogens, they demonstrated that carrageenan, a sulfated polysaccharide extracted from red algae, was an extremely potent infection inhibitor for sexually transmitted genital HPVs. Their most recent joint publication (also in PLOS Pathogens) investigates papillomavirus in various mouse models, to gain insights into immune system influences on infection progression in humans. These articles, together with results of a clinical trial of bivalent HPV vaccination have received nearly 83,000 views. For further reading in PLOS journals, view Schiller’s  and Lowy’s publication lists.

The Lasker~Bloomberg Public Service Award alternates years with the Lasker~Koshland Special Achievement Award in Medical Science. For more on this year’s Public Service Award, given to Planned Parenthood Federation of America, check back next week for our interview with Chair of the Jury Alfred Sommer.

In publishing their work Open Access, these outstanding scientists and citizens advance medicine, public health and basic research for the benefit of all. PLOS celebrates their work and dedication.

 

Image Credit: Albert and Mary Lasker Foundation

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