Five Myths Of Internet Marketing For Independent Professionals

So what does that mean for the independent professional whose web presence is primarily aimed at selling his or her own personal services? You know, services delivered the old-fashioned way, by humans interacting face-to-face or at least voice-to-voice. At best, the average professional is likely to be overwhelmed by the sheer volume of Internet marketing advice available. At worst, he or she is b... »

Crowdsourcing Your Social Video Solution

Zooppa has produced nearly 200 user-generated advertising campaigns and we are happy to share our experience with others in the marketing industry. In this white paper, you’ll learn about the opportunities offered by social video and how creative crowdsourcing can help your brand or agency capitalize on this medium. Read More »

The Definitive Guide to Marketing Metrics and Marketing Analytics

The Guide shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter. With compelling graphics and real examples of Marketo’s own metrics and tactics, this guide offers best practices for harnessing data to not only prove, but improve ROI.  Read More http://www.associationo... »

The ROI of Marketing Automation

Today’s fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. Download this paper and learn why companies that implement a marketing automation system to support their marketing and sales efforts are better equipped to manage lead flow and process leads more efficiently. This paper outlines how marketing automation optimizes mar... »

The Definitive Guide to Lead Scoring

Discover how to create success across your marketing and sales organizations with lead scoring. This definitive guide, designed for both novice and experienced practitioners, offers advice, best practices and techniques to help you get the most out of every lead that enters your database. Read More Hits: 3 Tags: Marketing »

The Definitive Guide to B2B Social Media

This new guide offers valuable insight from innovative thought leaders and provides best practices for utilizing B2B social media marketing applications effectively. Use the worksheets and checklists to best incorporate your social media plan and policy at your company. Also learn to measure achievements and ROI of your B2B social media marketing strategies. Read More http://www.associationofmarke... »

2011 Trends in Mobile Marketing

ASM’s 2011 Mobile Marketing Trends Survey was conducted online, launched on August 15, 2011. Over 800 marketing professionals responded to the survey providing insight into the current and future mobile marketing world. This report provides perspective on several mobile strategies, including email and website optimization, texting and QR Codes®. Additionally, we report on unique instances th... »

Making money out of nothing but affiliate marketing

Making money out of nothing but affiliate marketing

Making money out of nothing but affiliate marketing When the affiliate marketing being offered to you seem to be too good to be true, it is probably is. This is not anymore new. You probably have heard or read the same advice over and over again. The growing numbers of affiliate programs, online or offline are all claiming to be the best from all the rest. Besides that, they will give you an initi... »

Advertising in the 20th Century

Advertising in the 20th Century

Advertising increased dramatically in the United States as industrialization expanded the supply of manufactured products. In order to profit from this higher rate of production, industry needed to recruit workers as consumers of factory products. It did so through the invention of mass marketing designed to influence the population’s economic behavior on a larger scale. In the 1910s and 192... »

Advertising in Yellow Pages

Advertising in Yellow Pages

Advertising in Yellow Pages Some people believe that yellow pages do not receive response like other advertising methods do and this is true to some extent but not in totality. When talking about traditional yellow pages, there sure is a decline in number of people opting for advertising in it. According to a recent report, even the most attractive advertisement in a particular section is not gett... »