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The United States of Mobile Advertising

The US is all about numbers, big, big numbers. It has a mobile population exceeding 300 million, and a mobile internet user base on the verge of surpassing 100 million. With this level of scale, mobile advertising budgets are high – especially in relation to Europe – with the average mobile advertising campaign in the US between $75,000-100,000. Read More http://www.associationofmarketing.or... »

When Cold Calling Doesn’t Work

This whitepaper highlights ten pitfalls of cold calling. Read More http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=104 »

Five Myths Of Internet Marketing For Independent Professionals

So what does that mean for the independent professional whose web presence is primarily aimed at selling his or her own personal services? You know, services delivered the old-fashioned way, by humans interacting face-to-face or at least voice-to-voice. At best, the average professional is likely to be overwhelmed by the sheer volume of Internet marketing advice available. At worst, he or she is b... »

Booth Staff Superstars

Hello class. It’s time for your next lesson! In this lesson we will be covering how to turn your booth staff into superstars; from how to select the most qualified staffers to training them for booth duty. Did you know that your booth staff plays one of the most important roles in forming an opinion about your company in the minds of attendees? No matter how well you organized everything els... »

Crowdsourcing Your Social Video Solution

Zooppa has produced nearly 200 user-generated advertising campaigns and we are happy to share our experience with others in the marketing industry. In this white paper, you’ll learn about the opportunities offered by social video and how creative crowdsourcing can help your brand or agency capitalize on this medium. Read More http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id... »

The Definitive Guide to Marketing Metrics and Marketing Analytics

The Guide shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter. With compelling graphics and real examples of Marketo’s own metrics and tactics, this guide offers best practices for harnessing data to not only prove, but improve ROI.  Read More http://www.associationo... »

The ROI of Marketing Automation

Today’s fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. Download this paper and learn why companies that implement a marketing automation system to support their marketing and sales efforts are better equipped to manage lead flow and process leads more efficiently. This paper outlines how marketing automation optimizes mar... »

The Definitive Guide to Lead Scoring

Discover how to create success across your marketing and sales organizations with lead scoring. This definitive guide, designed for both novice and experienced practitioners, offers advice, best practices and techniques to help you get the most out of every lead that enters your database. Read More http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=150 »

The Definitive Guide to B2B Social Media

This new guide offers valuable insight from innovative thought leaders and provides best practices for utilizing B2B social media marketing applications effectively. Use the worksheets and checklists to best incorporate your social media plan and policy at your company. Also learn to measure achievements and ROI of your B2B social media marketing strategies. Read More http://www.associationofmarke... »

2011 Trends in Mobile Marketing

ASM’s 2011 Mobile Marketing Trends Survey was conducted online, launched on August 15, 2011. Over 800 marketing professionals responded to the survey providing insight into the current and future mobile marketing world. This report provides perspective on several mobile strategies, including email and website optimization, texting and QR Codes®. Additionally, we report on unique instances th... »