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Impact of Colors in Advertisements

Impact of Colors in Advertisements

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Human brain receives signals faster through eyes rather than ears. Visual appearance is supposed to be more appealing when compared to any other senses, no matter what the medium of presentation is. So, there are methods by which one can increase the visual appeal. Other senses facilitate visual appeal, and are also important to concentrate on.

Typical example is color when accompanied with audio, and writing. According to a study, big budget companies spend billions in the color market research, which helps in product and packaging development. Color, along with content, helps to pertain the interest of the visitor and makes him surf the website longer. A colorful article will make the reader read it till the end. Color makes things look more amiable.

Colors are known to influence the behavior of a person. Like blue color is said to have a relaxing effect. Red represents passion and love. A dating website can have red as the background color. Fast food restaurants have bright picture of food beautifully decorated pasted on the walls. This tempts the taste buds of the customer and the customer pounces on the food, eats and leaves quickly. And this is exactly the reaction expected.

Light effects can also be used to play with the mind of the on-looker. Advertisements, especially for food products, have strategically placed lights. The light effects trigger the hormones in the brain, which increases the hunger. If the same is placed in a slightly dim light, it won’t be equally tempting.

Countries around the world have different cultures that relate a color to an occasion or emotion. Climatic conditions also attribute to this. Like in America, people relate black to death and where as in Asia, white is related to death. People living near the equator like warm colors and people living nearer to the poles like cold colors.

It’s a must for an advertiser to have the knowledge about the colors and what they refer too. Black stands for elegance, sophistication, seduction and mystery. White stands for peace, pure, clean, mild and youthful. Gold stands for prestige, luxury and elite. Silver stands for prestige, scientific and cold. Yellow stands for warmth, happiness and cheer. Orange stands for warmth, playfulness, and vibrant. Red stands for love, excitement, strength, passion, and danger. Pink stands for nurture, sweet, soft, and security. Green stands for nature, fresh, fertility and abundance. Blue stands for cool, trust, belonging and reliability. And lastly Purple stands for spiritual, royalty, and dignity.

From the advertiser’s point of view, we can conclude that colors can determine the shopping habits of customers. Black, blue, red and orange attract impulsive buyers. Smart shoppers are attracted to pink, light blue and navy blue colors. Companies use colors in logo, advertisement, etc., to pass the right message to the customer. Wal-Mart advertise has a navy blue background and its catch line is “We sell for less”, which means smart customers are their goal. Mercedes has a silver logo, true to its class.

Before designing an advertisement, the targeted customers should be recognized and the advertisers shouldn’t use the colors that are their personal favorites but according to the ad campaign. Advertisement for children should have bright and vibrant colors. Yellow, red, blue and green, which are the primary colors, are the colors, which attract the children, which is why parents buy those colors for their kids. These colors represent warmth, sweetness, trust, reliability, playfulness and security.

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creative style

Finding Your Creative Style

by admin

Creative style is not about what you do but about how you do it. The creative style theory, pioneered by Dr. Michael Kirton, addresses the question of why some ideas succeed and some fail even when all parties are creative. It turns out that how you do things matter. Your style is unique to you because no one can do things the way that you do them.

Not only that; your style has nothing to do with your ability as a creator. You can be a low-level or high-level creative person, but the way you innovate and adapt to different situations is what really matters when it comes to success. Knowing your creative style can help you know how you work best so that you can easily set yourself up for success.

There are several tests that you can take to find out more about your own creative style. Let’s look over a few.

Kirton Adaption-Innovation Inventory

This test provides a KAI (Kirton Adaption-Innovation Inventory) for anyone to find out what their range of creative style is. KAI is a continuum, and there is no right or wrong way to be. But knowing can help you improve your actions and thus ensure that your creativity meets success. To take the test, you’ll respond to 33 statements from very easy to very hard. You will need a certified facilitator to give you your KAI score.
Link to KAI – https://kaicentre.com/

Creative Style Questionnaire

There are many tests for different issues at this site. This creative style questionnaire will help you get to know your creativity and problem-solving style, increase awareness and understanding of your creative style, and more. Plus, you can get tips for overcoming anything that can hold you back. The quiz only takes five minutes, and it can be very helpful.
Link to questionnaire – http://www.myskillsprofile.com/tests/csq

What’s Your Creative Style?

This test is offered by Psychologies.co.uk, and while the test itself may not be totally scientific, it is based on science. You’ll always, of course, do best to go to the real place with a KAI certified practitioner, which is the test mentioned above. However, this one is fun and you can take it right now online. One thing to remember is that according to Kirton, everyone is creative. It’s just the way that you create that’s different.
Link to test – https://www.psychologies.co.uk/test-whats-your-creative-style

Finding your creative style will come through experimentation and practice. It can help to journal, draw, get into nature, and to just think. Set up your life so that you have downtime where you can get new ideas and then act on those ideas. Also, you may be high-level or low-level creative, but your style is all your own. You may adapt, or you may innovate, or you may do some of both.

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